Enes Ünal is a product designer focusing on user centered design, design leadership and storytelling. Since dec 2014, he leads the experience design department at candylabs in Frankfurt. Besides this, Enes is an active keynote speaker within the topics of experience design and future systems. He’s also holding a teaching position at the Darmstadt University of Applied Sciences. When not at work, Enes is hosting the Frankfurt chapter of IxDA – Interaction Design Association. For any inquiries, work or collaboration proposals please don’t hesitate to get in touch.
When you think of the Evernote app, does the image of the “Magician” come to mind? Does the blog app Medium conjure up the “Explorer”? Are there similarities between Tinder and the “Lover”? If the way we design interactions are right and archetype-based, these characters can spring to the mind as part of the identification of an interactive product.
Interactive media systems have their own personality. Today there are no tools available to interaction designers that are tailored to help them design an application’s character. Therefore I've developed a creativity tool based on storytelling techniques.
The Interaction Design Kit is a practical, repeatable approach to arriving at character-based interaction concepts for interactive products. It consists of a poster as a work surface and method cards with character discriptions. The idea is simple: Designers map out the experience and use cases based on the hero’s journey, different archetypes will go through as interaction partners. This Kit takes a novel approach by combining these two elements into an analogue storytelling framework for designers. It helps them keep the users’ needs and intentions at the center of their product development process and design authentic dialog partners.
For any inquiries, work or collaboration proposals please don’t hesitate to get in touch.