When you think of the Evernote app, does the image of the “Magician” come to mind? Does the blog app Medium conjure up the “Explorer”? Are there similarities between Tinder and the “Lover”? If the way we design interactions are right and archetype-based, these characters can spring to the mind as part of the identification of an interactive product.
Interactive media systems (e.g. websites, apps) have their own personality. Today there are no tools available to designers that are tailored to help them design an application’s character. The Interaction Design Kit is a tool based on deep storytelling elements that can help overcome the obstacles when designers feel stuck. With the help of dramaturgical gems, designers can focus on the needs and motivations of the user to reveal the heroic aspect of a product or service.
The Interaction Design Kit is a practical, repeatable approach to arriving at character-based UX concepts with a heroic user journey. It consists of a poster as a work surface and method cards with character discriptions. The idea is simple: Designers map out the experience and use cases based on the hero’s journey graph, different archetypes will go through as interaction partners. It helps them keep the users’ needs and intentions at the center of their product or service development process and design authentic dialog partners.
LEVEL: Advanced UX design
TOOLBOX: The Inteaction Design Kit includes 1x Archetypes Card Set, 1x Heroes Journey Poster and 1x Best Practices Book.
MATERIALS NEEDED: You'll need lots of Post its and Pens.
PARTICIPANTS: Human-centered design works best with cross-disciplinary teams. You could put designers, developers, strategists and managers together to work on.
SUGGESTED TIME: 2 hours and more. Think of this method as an iterative step-by-step guide to unleashing your product story.
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