What does Storytelling have to do with UX design? In today's crowded markets, consumers must find the way to your product or service. A powerful way to do this is by tapping into their emotions through storytelling. Because storytelling is a direct and engaging form of communication, as old as language itself.
Information overload is an acute problem in the digital age. But stories in UX design provide clarity and memorability. In fact, so called "storyfied" experiences are more memorable than plain data. This talk outlines how to design for cinematic adventures that makes the user feel like a hero.
TIME FRAME: 30 – 40 min.
KEY TAKEAWAYS: First, you'll explore the definition of "Experience" and its deep connection to important patterns of "Storytelling". Moreover, you'll learn how to take advantage of that to create engaging user journeys. Also, you'll discover subtile heroes and animes in UX design to rapidly improve the character of your product.
TARGET GROUP: UX Designers, Information Architects, Interaction Designers, Art Directors, Digital Strategists, Project Managers, Developers & Creative Coders.
Enes speaks on a variety of topics; here are the most requested ones:
- Narrative Interaction Design – Creating heroic user experiences
- Back to the future – What SciFi has taught us about Interaction Design & Problem Solving
- UX meets IoT – Designing Human Interactions with Smart Objects
- Stop Innovation Theater – How to hack your corporate immune system
- Interface Fails – It's the usability, stupid!
Sounds good? Let's talk!