A service or product without story simply don't work. The Interaction Design Kit is a practical approach and unlocks the cinematic masterpiece of your business.
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Some of the workshop participants
What to expect?
👉 Learn why the human brain loves good stories
👉 Gain a framework that will help you develop & hone your business value
👉 Integrate storytelling into your toolkit & increase user empathy across touchpoints
Who would benefit?
👉 Teams from all design, strategy and tech roles
👉 Creators who want to motivate, persuade, or be remembered by users
👉 Executers who want to be more experimental and unlock their creative potential
What setup?
👉 Half-day workshop in teams of 4 to 20 individuals
👉 Class language is german or english
👉 A mix of theory, best practices & practical exercises
As featured in (German Press)
"Mit diesem Interaction Design Kit gelangt man spielend zur gelungenen Nutzererfahrung."
PAGE, 2016
"Eines der gängigsten Konstrukte des Geschichtenerzählens (im UX) klug umgesetzt."
Absatzwirtschaft, 2017
"Enes Ünal hat ein Muster gefunden, dass so einfach zu implementieren & gleichzeitig so wirkungsvoll ist."
Etailment, 2018
The Interaction Design Kit takes a novel approach by combining storytelling patterns into a collaborative framework for creators and innovators. It consists of a poster as a narrative working surface and methods cards visualizing archetype-based characters.
There are basically two theories that this Kit builds on: First, the concept of "Archetypes" introduced by psychiatrist Carl G. Jung. Archetypes are universal patterns that derive from the collective unconscious. This will help you to shape your product's personality.
Second, Christopher Vogler’s "Hero’s Journey" based on Campbell’s observation. Today, many hollywood screenwriters successfully used and still use it as their guide to tell their stories. This will be the way how users experience your product.
Creators define a core story and map out the ideal user experience based on the dramaturgy of a hero’s journey.
Each step will be characterized by archetypes who will define a product's unique personality.
Finally, the user overcomes his fears, solves the challenge, grows up and understands the value of your product.
Outlaw
Explorer
Jester
Caregiver
Magician
Creator
When you think of the Evernote app, does the image of the “Magician” come to mind? Does the blog app Medium conjure up the “Explorer”? Are there similarities between Tinder and the “Lover”? If the way we design interactions are right and archetype-based, these characters can spring to the mind as part of the identification of an interactive product.
Interactive media systems have their own personality in user's unconscious perception. Today there are no tools available to interaction designers that are tailored to help them design an application’s character.
Let's talk if you want to know more. Send us a request via mail or schedule a call.
Enes Ünal, Design Lead
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