Uncovering user behaviors, needs, and motivations in order to design products and services that provide "value" is totally my thing. Since I've been always working across multiple disciplines from UX management, research, strategy, concept development, design and testing, I'm able to cover all product design phases. Above all, I'm a problem identifier and problem solver with a huge spectrum of methods. Also, I'm not afraid of getting my hands dirty. I help companies to make complex digital products and services accessible to everyone. In the process, I am building a human-centered design culture from within. For small & big brands. Across various industries.
I work with your team together to visually inspect your product's interface for usability issues and areas for improvements. I evaluate how well your web or app content is organized, structured, described, and designed. The result includes a prioritized list of recommendations for helping you statisfy your target audiences.
From planning to final launch, I make sure your product is easy to use and well designed. Through human-centered design approaches and best practices, I spot opportunities for improvements. In collaboration with your marketing team, I also maintain brand standards of your organization, so it is consistent across all resources.
KEYNOTE & WORKSHOP
If you hire me, you will receive an outside perspective on your project. So you won’t be blinded with tunnel vision. I help your team to imagine, reframe or combine different perspectives in order to face your design or business challenges. You won’t be able to see or fix all issues by your own and increase the conversion rate overnight.
"Enes Ünal hat sich eines der gängigsten Konstrukte des Geschichtenerzählens vorgenommen und auf seine Tauglichkeit für Onlinemarketing und E-Commerce hin abgeklopft. Bei Airbnb fand Ünal fast das gesamte Konzept klug und einfühlsam umgesetzt."
– Absatzwirtschaft, 2017, Read more ⤴
Whether you're planning an event for 3000, 300 or 30 people, I'll inspire your audience with research-based, entertaining content. As a keynote speaker or workshop host, I'll bring my own extensive experience of working in the area around user experience design and storytelling to my speeches. For bookings, inquiries or any other kind of request, please get in touch.
Since 2015, I am part of the public relations & social media team of NODE Forum for Digital Arts ⤴, which is a media arts festival in Frankfurt that shows artistic positions and develops visions of how to use future technologies. It is a week long creative exploration and open exchange with creative coding workshops, AV performances, artist talks, engaging debates and a carefully curated exhibition featuring international artists. The Forum was founded in 2008 from the community of the visual programming language vvvv, which is widely used when it comes to interactive and generative media.
INTERACTION DESIGN KIT
I've developed the Interaction Design Kit ⤴ in 2016. It is a collaborative storytelling approach to create heroic user journeys and archetype-based interaction design concepts. It consists of a narrative working surface (poster) and archetype-based characters (method cards). Designers map out the user experience based on the dramaturgy of a hero’s journey. After that, different archetypes will go through as interaction partners and define the product's unique personality. I am researching in the area around narration and constantly improving this technique.
Since 2018, Hendrik Sommerfeldt and I host the Frankfurt chapter of IxDA – Interaction Design Association ⤴. Every year, we invite Frankfurt's designers, developers and strategists to come together and discuss the future of Interaction Design. Our goal is to step back and ask ourselves: What direction are we as designers headed? What are the current developments at the intersection of design, technology and culture? What impact will this have on society? How can we apply this knowledge in our daily work? On an evening full of keynotes, talks and discussions we try find a more direct answer.
Since 2017, I'm frequently mentoring design students in lectures and workshops at the Darmstadt University of Applied Sciences ⤴. In my sessions I'm focusing on usability testing methods and storytelling techniques in interactive products. Holding these lectures gives me a chance not only to transmit theoretical knowledge but also to share practical skills, develop ideas and build relationships with tomorrow's designers.
"Enes has a solid work ethic and delivers outstanding results. Working with him is exciting because he always has something new and unexpected to bring to the table that steers and pushes thinking. He is bright, professional, and friendly, making him an excellent choice for a high performing team."
– Joel E. Martinez, Product Owner, Deutsche Bahn
"It was a great pleasure to work with Enes. His expertise in UX design was invaluable! Enes is a great expert and truly loves what he does. On top of that Enes is a remarkable person with a high degree of empathy and compassion. I would love to work with Enes again on new projects!"
– Dimitri Abalenkov, Product Owner, Deutsche Bank